Exciting News! BYD has just made a significant announcement! As of April 1, 2025, BYD has reported that its electric vehicle sales have surpassed the one million mark in the first three months of the year. In March alone, the company sold 377,400 new energy vehicles, marking a 24.8% increase from the previous year. Of this total, 371,400 were passenger vehicles, indicating a 23.1% year-on-year growth. Over the first quarter, BYD’s total sales reached 1,000,800 vehicles, a remarkable 59.81% increase compared to the same period last year.
Other emerging car manufacturers have also released impressive figures. Both Li Auto and NIO saw their March sales increase by over 20%, while XPeng Motors experienced a staggering 270% year-on-year growth in sales, delivering nearly 32,900 vehicles. Additionally, Xiaomi Motors reported over 29,000 vehicle deliveries, and both Leap Motor and Lantu also experienced substantial sales growth.
This year, BYD has demonstrated a “two-pronged” growth strategy. On one hand, it has captured the market segment priced between 100,000 and 200,000 yuan with its Dynasty and Ocean series. On the other hand, it has solidified its presence in the luxury market with brands like Tengshi, Fangchengbao, and Yangwang, targeting vehicles priced above 400,000 yuan.
On March 17, BYD introduced its groundbreaking Super e-platform during a technology launch event. This platform features cutting-edge technologies, including fast-charging batteries, a 30,000 RPM motor, and next-generation automotive-grade silicon carbide power chips, representing a comprehensive upgrade to its core components.
The Super e-platform boasts a full 1000V high-voltage architecture and is the world’s first mass-produced electric platform capable of 10C charging rates. This technological advancement drives product upgrades while also encouraging sales through strategic pricing. Recently, BYD launched limited-time fixed pricing for certain models in its Dynasty and Ocean series. For example, the Qin LDM-i non-intelligent driving version is priced starting at 89,800 yuan, while the Song LDM-i starts at 119,800 yuan. This promotional offer is valid until April 30.
Moreover, on March 28, BYD’s Ocean network introduced similar fixed pricing policies for three models, specifically for non-intelligent driving versions, with discounts of up to 16,000 yuan.
In addition to solidifying its sales base with the Dynasty and Ocean series, BYD is actively expanding into the high-end market. On March 27, the Yangwang automotive brand launched its flagship electric and plug-in hybrid model, the Yangwang U7, with starting prices of 628,000 yuan for the five-seat version and 708,000 yuan for the four-seat version. The U7 utilizes a unique four-motor architecture and features innovative capabilities such as all-terrain turning and parallel parking.
Furthermore, the U7 has achieved full electrification of its suspension system, marking a significant milestone for new energy vehicles as they enter the “four electric” era.
According to a report by Dongwu Securities, BYD aims to achieve a sales target of 5.5 million vehicles by 2025, with expectations for overseas market growth exceeding 90%. Additionally, the company’s self-developed “end-to-end urban intelligent driving” system is projected to go into mass production later this year.
On April 1, alongside BYD, several new energy vehicle manufacturers disclosed their March sales figures for 2025. XPeng Motors reported new car deliveries of 33,200 in March, representing a remarkable 268% increase and marking the fifth consecutive month of deliveries exceeding 30,000 vehicles. In total, XPeng has delivered 94,000 new vehicles in the first quarter, a 331% year-on-year increase.
Xiaomi Motors announced over 29,000 deliveries in March and expressed confidence in meeting its annual delivery goal of 350,000 vehicles. The company launched its first vehicle, the Xiaomi SU7, at the end of March 2024.
Li Auto reported deliveries of 36,700 vehicles in March, a 26.5% increase. In the first quarter, the company delivered a total of 92,900 vehicles, up 15.5% year-on-year. As of March 31, 2025, Li Auto’s total cumulative deliveries reached 1,226,700 vehicles.
NIO announced March deliveries of 15,000 vehicles, reflecting a 26.7% year-on-year increase. In the first quarter, NIO delivered a total of 42,100 vehicles, which is a 40.1% increase compared to the previous year. This includes 27,300 vehicles from the NIO brand and 14,800 from the Lido brand.
In March, Leap Motor delivered 37,100 vehicles, a 154% increase. The Zeekr brand delivered 15,400 vehicles, a 18.5% increase, while Lynk & Co delivered 25,300 vehicles, reflecting a 28.6% growth. GAC Aion’s global sales reached 34,100 units, up 4.8%, and Lantu’s sales exceeded 10,000, marking a 64% increase.
During the recent China Electric Vehicle Hundred People Forum, Ouyang Minggao, Vice Chairman of the forum and an academician of the Chinese Academy of Sciences, projected that by 2025, new energy vehicle sales are expected to exceed 16 million. Following this peak, a period of stable growth is anticipated, with annual growth rates declining but ownership significantly increasing, potentially reaching between 100 million and 160 million vehicles by 2030.
